Overview:

In the #SupportLocal campaign by Dattel Asia Group, my role as a Digital Marketing Specialist and Designer, offered free support to Malaysian SMEs, helping them expose their brand and address their digital marketing challenges. The goal of the campaign was to boost OHSEMADS awareness and drive sign-ups.

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Challenges Faced:

Gaining trust for OHSEMADS among SMEs was a hurdle due to OHSEMADS was a relatively new brand in Malaysia.

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Strategic Approach:

To address this, I engaged with SMEs on-site, offering free social media marketing services to demonstrate OHSEMADS' effectiveness.

 

Impressive Results:

Successful collaboration with a local SME, Pandameow specializing in handmade goods at Central Market KL. The video gained over 2k+ Instagram views within just 2 days, showed OHSEMADS' commitment, and increased OHSEMADS awareness and sign-ups.

Overview:

In my role as a Digital Marketing Specialist and Designer, I played a key role in Dattel’s OHSEMSALE 2023 event, offering affordable digital marketing offers to Malaysian SMEs. The primary objective was to boost traffic and drive sign-ups for OHSEM SALES 2023.

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Challenges Faced:

Recognizing the difficulty building brand recognition and trust among Malaysian SMEs aged 20-40 with budget constraints and digital marketing challenges.

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Strategic Approach:

Our social media strategy included compelling social media posts, strategic copywriting, graphic designs, and engaging short videos on platforms like Instagram and TikTok.

 

Impressive Results:

Our new Instagram account gained over 400 views within a single day, showcasing the effectiveness of our social media marketing strategy.

Overview:

As a Content Creator Assistant for the Nuan Nuan Journal app (BeiNote), my focus was on boosting awareness and engagement and driving app downloads, specifically targeting the passionate Malaysian and Indonesian audience.

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Challenges Faced:

Tackling low social media visibility and limited exposure.

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Strategic Approach:

Crafting effective content strategies, including planning, creative content creation, trend analysis, and strategic hashtag use.

 

Impressive Results:

The videos reached 28k+ views on Instagram and 236k+ views on TikTok within one week. These achievements significantly contributed to over 20,000 app downloads, showcasing the success of our targeted marketing approach.